Turn your salon business from ordinary to extraordinary
Introducing the Salon Magic Course: gain 36 years experience in 5 hours.
Meet your instructor, Ruth Langley
Before I started writing the Salon Magic online course, I asked salon and spa owners:
"If I could grant you three wishes for your business, what would you ask for?"
They all said:
- Loyal clients who buy retail products
- An exceptional salon team
- Stunning retail sales
My Salon Magic course can deliver all that for your business. Why am I so confident? Simply because I've used the tips and techniques you will learn year after year. I know they work. These are not the textbook solutions you get on standard hair and beauty courses. These are real world tried and tested methods that you can implement straight away.
Let me help you turn your salon dreams into reality.
Ruth's story...
I've worked in the hair and beauty industry all my life. Thirty-six years ago I started my career by renting a tiny space in an existing salon. Within five years, I'd opened my own hair and beauty salon, and would go on to build a team of eighteen people.
Over the years I've won many national and regional awards and even wrote the industry best selling book Beautiful Selling used by the Hair and Beauty Industry Authority as the standard text to teach retail sales techniques.
But although I've been fortunate enough to work with some of the top brands in the world, my passion - the thing that gives me the most fulfillment - is helping you be a success.
I've been where you are, and I know exactly how it feels when things don't go as planned. A successful salon means a happier you. A business you can be proud to own, and provides the lifestyle you deserve.
Join me on the Salon Magic course and take the first steps towards your future salon success.
What others say about Ruth:
"Ruth is very inspiring, and knows exactly what she's talking about."
Martina, UK
"It was good to have training from someone who owned their own salon, and knows the problems you face as a manager."
Clare, UK
"Ruth is a dedicated laser-focused Business Coach with tools to help you reflect on topics of pricing scales and packages in order to optimise your return on investment into your business. She is passionate about helping your business flourish and has 30+ years of business insight to contribute. Highly recommended!"
Vanessa Donaldson, California, USA
What's in the Salon Magic Course?
Salon Audit
How to plan your future salon business success step by step. Ruth takes you through a health check on your current business and the action steps you can do today to make improvements.
Customer Care
How to create a magical client journey, and offer a five star service. Ruth goes through each stage of the client's visit to the salon, and helps you design your own, unique five star experience.
Your Perfect Client & Promotions
How to find your Perfect Client, and create amazing promotions. Ruth will guide you through a promotion calendar, and explain the best methods to use to boost your business.
Retail Sales
How to dramatically increase retail sales, and create a retail environment in your salon. Ruth guides you through recommending and demonstrating products, and working out ideal stock levels. You will learn to sell easily and naturally.
The Team
How to be a great leader and motivate your team. You will learn how to handle difficult situations when things go wrong. Ruth also shares her key interview secrets, and guides you through setting performance standards.
Let's Talk Money
How to increase profit and make money work for you. Ruth covers treatment pricing and the best techniques to manage your costs and cope with financial emergencies.